Maybe not in the literal, throwing fists sense, but according to Reggie Fils-Aime, he had to fight Shigeru Miyamoto to have Wii Sports packed in for free with the Nintendo Wii.
In Mr. Fils-Aime’s own words, from his latest biography:
“So now Mike [Fukuda] and I were trying to get agreement to two different bundles, and the world’s best game designer was not happy. The ever-present smile and impish squint of My Miyamoto’s eyes were gone. ‘Neither of you understands the challenges of creating software that people love to play. This is something we constantly push ourselves to do. We do not give away our software,’ Mr. Miyamoto stated.”Reggie Fils-Aime / Disrupting the Game
But, give away the software he did, and it was a good decision. First off, the Nintendo Wii went on to sell like crazy. Secondly, you do not cross Reggie, as he will fucking smash you.
[Source – Disrupting the Game]